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From Pocket to Profit: Transforming Business Cards into Marketing Assets

30 May 2024 | Business Cards

Home > Business Cards > From Pocket to Profit: Transforming Business Cards into Marketing Assets

Business cards are a staple for anyone in the world of business. For centuries, business cards have facilitated the creation of many valuable professional and personal connections across every part of the world. This simple card acts as a portable and tangible reminder of face-to-face interactions, reflecting the reputation of the person they represent.

Despite the name, the origin of business cards is believed to stem from more personal matters. It is believed that the earliest cards date back to 15th century China, when ’visiting cards’ were used to declare the intention of a household visit. The receiver would then decide whether they want to allow the meeting or send their visitor away. By the 17th century, business cards took on an important role in Europe both for professional and personal purposes. ‘Calling cards’, as they were called, were used by gentlemen to contact women, by presenting the cards to the household while awaiting a response. During this period, a person’s reputation in society was reflected by the strength of their card design, and this also holds true for businesses and individuals today.

Do Business Cards Still Have a Place?

The rise of social media channels may have made people think that business cards are no longer as relevant as they used to be. After all, all you need is a name to be able to connect with a person or business online. But nowadays, business cards have transformed into an even more powerful marketing tool for businesses. The trick, here, is to think of modern cards as promotional material. Through clever design and clear-cut messaging, you can turn cards into meaningful connections with a few simple tips.

How to Convert Business Leads into Connections with Business Cards

1. It’s all about first impressions

First impressions count, especially in business. When meeting new contacts, it only takes a few seconds to form an opinion of the person. Body language, facial expressions and personal presentation all contribute to this opinion, so following up a meeting with a card to match can only elevate your reputation. 

Once the meeting is over, your contacts will either forget about your business card or look you up to connect. To ensure that you gain as many connections as possible, you should design your business card to be memorable and unique, while also containing all the most important details about yourself and your business.

2. Brand matters

Typically, business cards should reflect your brand’s colours and style. But this doesn’t mean that you can’t get creative. Having a stand-out design requires you to think outside of the box (or to hire a professional who can), as there’s only so much you can do with such a small piece of card. 

To ensure continuity, you should include brand elements such as your logo, business name, slogan and fonts that you use across your online platforms. Ideally, your colleagues’ business cards should follow a similar pattern. Don’t be afraid to personalise your cards by including a message, tagline or a photo of your face, as long as this aligns with your brand values.

3. Add special codes

If you’ve got a welcome discount for new customers, or are running any sort of giveaway, adding a tracking code to your business card could be a great way to drive traffic to your website. By making this code trackable, you can monitor how many people are visiting your site after meeting you in person, which helps you quantify the return on investment of your networking activity. 

4. Get social

Business cards are an extension of a face-to-face encounter, but this is only the starting point of lasting business relationships. To ensure that you’re getting the best chance of generating new business through your cards, it’s important to provide people with many different options for how to connect with you. This includes your email address, phone number, website and social media profiles. If you prefer a more minimal design, try adding a QR code linked to your contact information, to avoid having too much wording on your cards.

The best business people know that well-designed business cards can help them unlock valuable opportunities. Are your business cards helping you get to where you want to be?

At Print&Merchandise, we can help you design and develop your business cards based on the latest trends and technologies. Make your business cards work for you – contact us to discover more!

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